I've just recently started a blog, and I found a really attractive slogan for it, and intend on putting it in the title of my blog. It should go something like this: Boredity | Eliminating 'Bored' From Your Dictionary Now, bored is an extremely important keyword, and I altered the slogan several times just to include it. It is essential for me to compete for 'bored' as a keyword, but my question is: Do the apostrophes alter anything? Will they harm my SEO, especially Google? Seeing as it wouldn't really make sense to have the slogan be: Eliminating Bored From Your Dictionary, without the two apostrophes, it's quite unclear. I apologize in advance if this is the wrong section. Thanks.
I dont think it will cause any harm.. It may act like you are stressing that keyword .. so i think it will be an advantage