Apostrophe

How big of a difference does the apostrophe make when it comes to search engine optimization?

 

Absolutely none.

 

Probably similar to a comma, colon etc. No difference as far as I'm aware.

 

I want to use apostrophes in my title, so that it appeals more to humans. However, I was worried that the apostrophes would have a negative effect on search engines.

 

They won't. Feel free to use them.

 

it will not have some negative effect but SERP for keywords with apostrophes will be a bit different for the SERP of the same keywords without apostrophes.

 

I think SEs will count "apostrophe" as space but not sure. How about "Hyphen"?

 

i wont have any effect.. probably.