Hi all, GA offers to set bid prices for your keywords and drive maximum clicks for the lowest price with bid optimizer option enabled. One just has to set up the monthly budget. Has anyone used this option? What are the results? Thank you.
It is just a front end different model, do not change the way that your ads or keywords bid works. It fails to provide you the number of clicks as it uses the estimator to estimate the number of clicks. The Max limit, there is no difference: you estimate normally $10,00 per day - it uses $300,00 per month - it uses a month basis as it uses post processing to calculate the keywords bids and this take 3 days delays. You will not pay less for the bids. It only give you less control for the keywords bids. But give a try it do not hurt.
Thanks. I have been running Bid Optimizer for several days and I can say that it works pretty well for me. I use lots of negative keywords, and my Bid Optimized campaign converts 40-50% visitors to leads. Of course, I achieve such conversions by using well tested landing pages.