Anyone used this PPC management software - Clickable ?

Discussion in 'Pay Per Click Advertising' started by mike2016, Feb 21, 2010.

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  1. #1
    These guys approached me several months ago, from Clickable.com. It' a PPC management software, web based, it connects to Adwords, yahoo and msn, you can manage everything within that software, everything except billing i think.

    they charge based on ad spend, forgot how much it was, i think it was 5% or $129/mo whichever is greater.

    it emails daily reports and sends keyword / ad group suggestions on daily basis.... something like below

    one of the email report i used to get every day

    49 Recommendations Requiring Review
    (1 High, 48 Medium)

    45 - Add Keyword Match Type
    3 - Separate Search & Content Campaign
    1 - Try Our Assist Program For Maximum Results

    Account Trends (% change yesterday vs. prior day)
    Impressions: 105624 (+20.20%)
    Clicks: 532 (-0.75%)
    CTR: 0.50 (-18.03%)
    Cost: $253 (-7.33%)
    Conversions: 3 (+50.0%)
    Conversion Rate: 0.56 (+51.35%)
    Revenue: $3 (+50.0%)
    ROAS: 0.01 (+0%)
    Cost/Conversion: 84.33 (-38.22%)
    Revenue/Conversion: 1 (+0%)


    Do you guys suggest using a management software to keep your PPC campaigns in check?
     
    mike2016, Feb 21, 2010 IP
  2. SevenOneTwoFive Magazine

    SevenOneTwoFive Magazine Peon

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    #2
    In my opinion if you have time to manage your PPC Campaigns the best thing to do is just learn Google Analytics. I honestly think that it is a very useful tool to manage PPC campaigns.

    Otherwise, if you have limited time to mange your ads the best thing to do is hire a company or marketing consultant to drive business to your company.


    Thank you for your time,

    Vicente Tulliano
     
    SevenOneTwoFive Magazine, Feb 22, 2010 IP
  3. carfanatic01

    carfanatic01 Peon

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    #3
    I agree with you Vicente. Your absolutely right. Thank you for sharing your ideas. :)
     
    carfanatic01, Feb 22, 2010 IP
  4. row_01

    row_01 Member

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    #4
    I disagree, Google Analytics is not very useful for managing ppc campaigns because it does not have the cost of each click. Especially if you are running campaigns in Yahoo or MSN. No way to calculate ROAS or CPA of a particular keyword.

    With that said, Clickable's strength is not bid management so you'll still be adjusting your own bids by hand. But their tool will provide leverage and insight you don't get by doing everything by hand. If you value your time at $0, then clickable (or any other tool) is worth $0. If you're skills are best leveraged in other activities, get the tool to diffuse you of the rote PPC management labor.
     
    row_01, Mar 12, 2010 IP