Does anyone know if the 5 stars reviews are actually showing in google? I mean, is google counting this only if the users are using gmail addresses of a script created by me, where users are rating the products will also show in the products' searches?
With a lot of customers, when we have a survey when we ask about using the internet to shop online, 90% of when asked how you decide to pay online is to read reviews about products, about the place that they are about to use to buy or go to, that's why the article reviews the place or the product is very important in the customer's decision to use the service or product of the party me or not.
They will be shown on Google's result. Also, online customer reviews can be a strong signal to search engines that communicates trustworthiness and authority.
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I've used them. They can be very helpful for your website for sure. Reviews are rather important nowadays