Anyone use local-business banners on their site?

Discussion in 'General Marketing' started by tester1, Dec 15, 2006.

0
  1. #1
    I was thinking about approaching local businesses to advertise on my site. My site's audience is local.
     
    tester1, Dec 15, 2006 IP
  2. qwestcommunications

    qwestcommunications Notable Member

    Messages:
    8,868
    Likes Received:
    172
    Best Answers:
    0
    Trophy Points:
    233
    #2
    Well, you will never know uunless you give it a go. How popular is you site? I would recommend going to businesses that can relate to your site.
     
    qwestcommunications, Dec 15, 2006 IP
  3. tester1

    tester1 Peon

    Messages:
    183
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #3

    I wish I had the mentality/personality of a salesperson then I'm sure I would have no problem doing it.
     
    tester1, Dec 15, 2006 IP
  4. Vigor

    Vigor Peon

    Messages:
    693
    Likes Received:
    12
    Best Answers:
    0
    Trophy Points:
    0
    #4
    If your website has an audience from a particular region, then they might be interested. I would find it hard convining a busienss owner who only sells within their local area to pay for advertising with an audience from all over the country. Its worth a go though.
     
    Vigor, Dec 15, 2006 IP
  5. MTbiker

    MTbiker Well-Known Member

    Messages:
    2,536
    Likes Received:
    123
    Best Answers:
    0
    Trophy Points:
    170
    #5
    Good idea. Do it.

    Just be sure to tell them how/why it will generate more revenue for them.
     
    MTbiker, Dec 15, 2006 IP
  6. Correctus

    Correctus Straight Edge

    Messages:
    3,453
    Likes Received:
    389
    Best Answers:
    0
    Trophy Points:
    195
    #6
    Yep, do it, there is no question about it

    IT
     
    Correctus, Dec 16, 2006 IP
  7. classifieds

    classifieds Sopchoppy Flash

    Messages:
    825
    Likes Received:
    51
    Best Answers:
    0
    Trophy Points:
    150
    #7
    We sell advertising to local businesses for a community news site - www.wakulla.com.

    It's a different kind of sell because you have to educate the customers on the value of branding & lead generation via the web (at the end of the day it's all about leads).

    We've been marginally successful and have done several things that seem to help indirectly with sales:

    1. My wife and I are active members (we participate) of the local chamber of commerce where we network with other small business owners.
    2. Small yard signs in the road right of ways promoting the site.
    3. We volunteer and teach small business web design classes for the local tourism & economic development council.
    4. We send out quarterly post cards (snail mail) to all the businesses in our market.
    5. Partner with other small media companies for ad swaps and promotions (radio, billboards, print).
    6. We send out a weekly email newsletter highlighting what's happened in the previous week and what's coming up next.

    Basically if you're going to sell local you have to get involved and be known. Small business owners are barraged with advertising reps trying to separate them from their money and you need something to differentiate yourself from the last dozen sales guys that knocked on their door.

    -jay
     
    classifieds, Dec 16, 2006 IP