If so how are they converting for you? I ran a couple campaigns about a year ago. Cheap clicks but nothing seemed to convert. Almost seemed like a complete scam by Google. Any feedback is appreciated.
I am thinking of to start with Images Ads in Adwords. But after reading your above post I am now confused. What do u suggest?
When running image ads, I recommend you find highly targeted sites pertaining to your niche. Let's say that's exotic dogs. Find a popular site for exotic dogs (example: ILoveExoticCanines.com). Enter your image campaign then select content network only and make iloveexoticcanines.com the only site to recieve your ads. Low-ball the CPC and give it time. You'll start to get clicks and your QS will eventually meet your bid.
I would say Image ads are good for branding. Even though you don't get clicks, but user sees your logo and that could leads to confidence in making a purchase from you in the future
Never tried the image ads before with adwords. Though the contextual advertising works a charm as long as you can set up your ad right.