I am thinking about using Google image ads through Adwords. Has anyone done this and what are your thoughts? I plan to do it with a flight suit manufacturer client.
I run image ads on a small scale. There's a lot of traffic to filter-out there, and on the way you might spend quite a few bucks... Beware of teenagers' sites/ "placements" where the catchy image ad does the talk but not the walk (unless you want just clicks)
I use display network in Adwords. There is lot of opportunity for branding and traffic through Image Ads. All you need is to build a strong list of keywords & negative keywords and have a close eye on the placement.