hey, just wondering why should anyone want to use "noarchive" ? Does affect sites in SERP ? what do you think ?! anyone tried and want to share experience ?! thank you for your time
It does NOT affect your rankings in the SERPs. It only prevents Google from showing the "Cached" link next to your page so that people can see how it looked the last time they crawled it.
i know it stop showing the Cached link below your site, but what good for ? why visitors wouldn't like that link ? anyway, i think it's nothing important so i drop it
The reasons people use it probably has to do more with the Wayback Machine at www.archive.org than with removing the "cached" link from Google. Since 2002 archive.org has been respecting the <meta name="robots" content="noarchive> element. Frequently attorneys/lawyers for big corporations do not want certain information on the site to be archived - maybe legal disclosures, privacy policies, etc. - in fear that they could be held against them in lawsuits that might be brought against the company in the future. I have actually seen such suits brought against our company and they reference copies of pages from the site from specific dates stored in the Wayback Machine. Adding NOARCHIVE means that the site won't be archived in the Wayback Machine which greatly reduces the ability of a plaintiff to prove the site looked a certain way in the past.