Hello there, I am interested if any of you ever tries Google Adword's Cost per Action for a web directory. Thanks. Love.
Did you mean drive a traffics to your web directory and convince people do paid submission on it? I do not think it is worth enough. I had experienced this before and I could say a really nightmare for conversion ratio. I would recommend you do promote via directory portal. ie. Directory Critic. You could get better results compared to PPC.