I just stumbled upon DoubleClick Ad Exchange and as far as I can grasp the concept it sounds promising. What I don't (yet) fully understand is: Are there minimum requirements (AIs) for publishers to join (can't find any information on that)? As far as I could find information on it, it seems that Ad Exchange only integrates into DoubleClick for Publishers not the Small Business Version. Does anyone knows more about this? I contacted them today and hopefully they get back to me StarBuG
you don't understand yet...but, you are able to give us insightful guide to "understand dfp small business" ... why do you really have to insult our intelligence...
DoubleClick Ad Exchange has nothing to do with using or understanding DFP Small Business. I run DFP SB for over 2 years now and yes, I understand and teach using DFP SB