It's a nice book, lot of good information, but much of it outdated too. If you're very new to adwords it can be beneficial to you as it will teach you which keywords can be potentially profitable, how to organize adgroups, how to write ad copies, some bidding techniques... Once you read it you will have a better understanding of adwords, but you will be hungry for more advanced information which this book doesn't include. So in essence, if you're a total beginner in adwords, go for it, it will save you some time looking for the same information for free. P.S. You may spend some time at these websites. And search for similar. You'll find a good tip or two: http://uberaffiliate.com http://www.ppcblog.co.uk/ http://www.jonathanvolk.com/