Well I have one. The curious thing is I would expect it to be QS 2 - 5 at best. Figure this out; it is a two word phrase. The first word on its own gets a QS of 8 despite being the brand my site is built on, the second is a word that appears nowhere on my site nor in my ads and on its own has a QS of 2. Put the two together and, hey presto! they get a quality score of 10. What is more this phrase has only triggered one impression since the new QS was introduced, never mind a click! (How is that for targeting the long-tail?) Mystifying! (BTW, I do have a couple of other 10s but not nearly as interesting.)
I've got plenty of 10's. Never seen a 9 though - I think that for some reason, it's impossible to score 9/10.
I must be doing something wrong big time. My highest is 7. What are you guys doing to get all these high scores? I need help.
Clickthrough rate is the biggest factor, I think. My 10's are usually 15%+ Still got loads of 10's and 8's, but no 9's. No idea why...
Could anyone explain it to me what are the parameters that we have to consider the having a quality score of 10 or above.