Wallop is a newer version of social networking site (from Microsoft no less) to take on myspace. It's interesting that it's invite-only like Gmail, and doesn't look like it will be easy to spam Anyone a member? Anyone formulating a marketing plan around it yet?
Is it suppose to be unique in anyway or they just playing catch up with all the other sites already out there?
It's not by Microsoft. Microsoft apparently made some financial contribution, but personally i think the owners are merely name dropping. Looks like some ex-intern creating a MySpace on graphic steroids.