Of all the negative press (ie forum posts, blogs, ect) MSN adCenter is getting I'm wondering if it's even necessary to create a campaign for one of my clients in adCenter at this time. I've got Google and Yahoo working, no problems, but MSN is a little shadey. Anyone using MSN with decent results or is it too much of a hassle? I'm going to create the campaign regardless, per request of my client, however I'd like your input on its effectiveness at this time so as to delegate the proper percentage of our overall PPC budget to MSN.
Because of all the hassle it's a golden opportunity. Anyone with a loser attitude (your competitors) will give up easily leaving you with a empty battle ground. I get great results because there's no one to beat. And it has got a lot better so if you want to benefit from their hiccups you better be fast.
TOPS30, you've hit on a point I've been considering. One reason I'm planning on running the campaign regardless of negative feedback. Mong, that's what I'm worried about. Focusing too much effort into an empty chasm... Thanks for the replies!
right now they company i work for makes really good profits off MSN, the traffic quality seems good and we are spending between £300 and £400 a day on all sorts of areas there are lots of bugs on the admin side of things but they are slowly fixing things
the ui blows and there's not much traffic. BUT, the traffic you do get is cheap. Increase traffic buy increasing your keywords.
I'm having good success driving traffic with AdCenter and getting AdSense click so (and some sales) on the other end. Not nearly the volume of Overture or AdWords though, neither of which I can afford any more.
I guess it depends on which nitch/keywords you are in. Not nearly as much traffic as google, but not nearly the keyword competition either. I think its worth pursuing.
I like AdCenter, but I find it funny that I have to use FireFox to use the UI because IE locks up on me.