Anyone involved with Google's pay per action beta program?

Pay per action will completely eliminate click fraud and if the beta works out, PPC advertisers will be all over this. Of course, Google will be make a ton of money but advertisers will be happy to pay. Anyone here involved in the Google PPA beta program? I'd like to hear about your experience.

Huligan

 

i want to be, could you post a link to it. Its called CPA isnt it, whats that actually stand for

 

Google Pay-Per-Action (beta): http://services.google.com/payperaction

Inside AdWords: http://adwords.blogspot.com/2007/03/pay-per-action-beta-test.html

 

Yes, I'm running a PPA campaign right now as an advertiser. So far no actions though. I'm curious how it looks from the publisher (Adsense) side of things. The cool thing is how you can run text link ads now on the PPA network. I took a bunch of screenshots when I set up the campaign and will be writing a blog post about it in the next couple days.

 

Hi.
It would be really great to see screenshots.
Don't know if it was discussed already but anyway: what do you think about "PPA is a free traffic"? Like you set purchase as action and nobody buys but just entering your website. May be there'll be some kind of "quality score" or something that will stop that "free traffic".
Guessing that there a lot of things about PPA I don't know yet.

 

Some PPA advertisers could use ads to build branding by setting up an ad that rarely generates conversions. One, Google is likely require, verify and test the advertiser's conversion. Two, ads that don't perform well (i.e. don't get conversions) will lose exposure. I'm sure Google has thought about all of it.

 

We have been invited to the beta program. However, we are not as thrilled with the results as general PPC.

1) The quality of the lead we generate is slightly, but measurably lower. AdSense advertisers can encourage users to click on the text links in this new program and we find this generates more false information in leads than plain PPC.

While it is not a huge difference to abandon the program, we still prefer the PPC model.

 

PPA From an AdSense Publishers Point of View

 

just want to know the basic:

how does google know "an action" is completed? it would be much more complicated to detect this than simply checking the click through?

 

Conversion tracking.

 

It's the same way they detect conversions for pay per click. An action is just a conversion. The advertiser places code on a page and when the user visits that page it is marked as a conversion. If the advertiser is selling widgets online then he would put this code on the receipt page that is displayed after a user purchases a widget.

Huligan

 

Awesome, thanks for the link!

 

I'm in it, but have not seen any real results yet. Took me a while to find out where to enter my CPA bid. I had only setup the budget amount in the begining.

I think fraud will be just as big as a problem. It will be fewer amounts of fraud. But at the higher payouts for CPA's I think you'll find people filling out forms and submitting them just so they can get a bigger amount of return. Assuming the pricing is similar to other CPA networks. In my industry, finance, you can expect to see between 20 and 100 dollars CPA depending on what network you go with.

 

No, they wont.
According to the FAQ and Terms here:
https://www.google.com/adsense/support/bin/answer.py?answer=43815

Can I use search engine marketing to promote my referrals campaign?
You may not use search engine marketing to purchase traffic for the specific and sole purpose of generating conversions, unless you have the express permission of the advertiser.

 

"specific and sole purpose" could be open for interpretation

 

Exactly But I guess only time will tell.

 

Great, thanks for the link!

 

Anybody has a real life experince?
I never tried before.

 

As an advertiser, I don't know why anyone would have a problem with this. If you want to purchase traffic to promote my products and bring me conversions, why would I be against that? Its just more free impressions for me. As long as you are not incentivizing the traffic. It's the whole basis of the affiliate industry. Plus, as long as you aren't running Google analytics, how are they going to know where your traffic is from?

 

I know! I completely agree. It's not only generating more money for the advertiser, but also for google, who would be taking not only a cut of the lead price, but would be making money on the PPC ads.

I assume there will be quite a bit of confusion about this in the coming months.