They have way too much money. They have the most confusing marketing strategy I have ever seen. I do like this though:
This same group bought Christmas presents that one frustrated parent put up on ebay after his kids refused to listen. They bought them all, and if I recall correctly the dad had to donate most of the money to charity. Talk about tough love....
Works though! Worldwide name recognition and brand penetration for a few grand. Confusing perhaps yet genius as well. Screw paying top dollar to marketing experts to design a campaign... Just takes 1 guy to browse eBay and buy stuff, then brag about it!