The best way I know to optimize ROI using PPC for ClickBank products is to make sure that your keywords are targeting likely buyers who are really on the verge of buying. Just bidding on the name of the product isn't going to ensure this. Bid on phrases that add "order" or "buy" to the name of the product. You can also try bidding on phrases that add "problem with" or "scam" or "review" to the name of the product. These are also likely to be imminent buyers. You'll get fewer clicks this way, but your clicks will be more targeted.
I think that your compaigns are not so targeted because of the keywords you use. If u are new in ppc just avoid to use generic keywords use only the highly targeted ones. If u use adwords which is highly recommanded avoid to use google network advertisement use only google research wich is related directly with your keywords.
Here is what I've heard from many IM Gurus: " If your adspend = to the product commission and you have no sales - PAUSE the campaign and try to figure out what's wrong..." In your case, you should have STOPPED it at 100 clicks maximum. 100 clicks and no sales means something REALLY doesn't work.
Good advise alexs464, Which mean I need to allocate 200 or 300 for getting the right product before I can start earning the money. No pain no gain. So , those guru who claim "Spend only 20 and generate millions" are not true. Regards, Stephen
It is my understanding of PPC that everyone makes a loss at the beginning, you've just gotta recover from it, realise what you've done wrong and drive on