It's a shame it's US folk only. As an Aussie, I feel kinda left out.. Anyway, in my view, anyone stepping up to the plate is gonna see the sweet end of the stick. I mean, if *you* wanted to gain a substantial foothold, or at least be considered a viable alternative, wouldn't you be putting your best foot forward ? Admittedly, as evidenced by the service downtime recently, it's not just called a beta to soften the blows, it really IS a beta, but as an alternative to G's PSA's, it might be worth it.. (both G and Y would see simillar spending patterns regardless of scale, so I'm not sure what the nett result would be) but just the same, first in best dressed and all that. Cheers, JL
Why bail. I'm coming to terms with an idea. Altenate the ad provider. Sometimes I have Bad G AS (Low CTR, Low EPC), so if I do a 50/50 split, I might be able to normalize the income level from day to day, or atleast week to week. later, tom
I would probably consider some A/B testing. If Yahoo's ECPM turns out higher, I'd switch eventually, but it'd be difficult. I don't like dealing with yahoo very much, overture is a pain in the butt to use, and I have a feeling their publishing network would be just as difficult.
Jsource, Yahoo has MORE advertisers at this point than Google. Don't forget, they own overture which was around LONG BEFORE adwords, therefore they have a lot more advertisers. Also, I was reading in an IT mag that many advertisers get frustrated with the complexity of Adwords and enjoy the simpler to use Overture. Just my .02, I use both and find them both easy.