i got the same # of clicks today as yesterday, but my earnings are down 50%... anyone else have this problem?
Yep.. Yesterday Sucked!.. When a month starts like this it gets me down... my ecpm was horrible... almost 30% drop
Today my CTR is down, I can not figure out why. I guess it's because those large ads displayed all over the banner. They are valuable, but nobody clicks them
While yesterday was as usual, today I get lower CPC and lower traffic. But weekends are almost always like that for me. I guess it depends on the website's topic.
It would be very strange if Google just decide to pay 50% to everybody for one day. That will not happen.
You got to take the rough with the smooth. Analyse data monthly to get a real understanding of the trends.