i m looking to place an ad on the yahoo home page, anyone from yahoo.com here to advice on this further
I think they people won't have time to surf any forum daily... But i can do this much for you. Visit their website: http://bangalore.yahoo.com/ You may call or send them a fax at: Phone: +91 80 5694 9494 Fax: +91 80 5694 9595
i advise you to put adv. on google ads instead of yahoo. as yahoo itself doing their own marketing for search and other things
Hope the following link will be useful to solve your advertising problem http://searchmarketing.yahoo.com/as/
Yahoo pays more on per click basis but the CTR is very very low due to issues with non-relevancies. I have not tested this myself but as I read on many forums including this one.