Hey all, Anyone experience very high CPC's today onwards? Ive got 3 different campaigns across many different subjects and ive experienced huge jumps just today... eg. a keyword that was sitting on 3cents cpc for the last 2 weeks suddenly jumped to 9c (the entire campaign of keywords jumped up nearly the same percentage).. Im really angry cause i was veraging 600 clickcs for the campaign for my budget now ill only get 150 (unless i raise my minimum budget )
It could be the new feature that takes into account the landing page when determining the quality score (and price). The quote below seems to relate to what you're seeing. Full post.
it went back to normal cpc's 2day (yesterday 9-10cents per click today backdown to 3cents) Must of just been a competitive day Thanks anyways guys
I use a landing page that dynamically forwards users to a different page depending on the campaign. So the user might end up in index.htm page, but the landing page I assigned in the adwords account is landing.cfm. Would I get penalize for using a designated landing page that sends users somewhere else? Rgds, Min
I'm not sure...still a very new feature and I haven't had a chance to test everything yet. I would assume that Google would follow the same path that a user would who had clicked your ad to determine how relevant the page is. Have you seen an increase in the your CPC since last week?