1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Anyone else received this email from google team?

Discussion in 'AdSense' started by SpeedyDomainRegistration, Apr 25, 2005.

  1. #1
    Hello,

    We've made many recent improvements to Google AdSense. Read on to find out more.
    Increasing monetization through new forms of advertising

    As part of our goal to improve the monetization of your sites, Google has introduced a number of new features for advertisers, which will directly impact you as an AdSense publisher.

    We anticipate that these features will introduce new advertising dollars into the content network by giving advertisers additional ways to reach their objectives.

    We're currently testing these new features with a select group of advertisers, and expect to make the features more widely available in the near future.

    Site targeting: focusing on the audience

    The keyword-targeted ads that you're used to seeing on your pages will now be joined by a new type of site-targeted advertisement. Site-targeted ads allow advertisers to select the specific sites they feel are most appropriate to their campaign, and to run their ads only on those sites.

    We believe that advertisers will leverage both our traditional keyword-targeted advertising which runs across the entire AdSense network, and our new site-targeted advertising, bringing more ad dollars to publishers.

    CPM bidding: a new way to generate revenue

    With site-targeted advertising, advertisers set a maximum CPM bid - that is, the price they are willing to pay for every thousand impressions – and pay on a per-impression basis. This means that, unlike pay-per-click ads, you'll earn revenue each time a CPM ad is displayed on your site.

    For every eligible impression, both pay-per-impression ads and pay-per-click ads compete in the same auction. Our technology will automatically display the highest performing ads on your pages.

    Expanded text ads: testing new formats

    We are also running a test with text ads that expand to fill the entire ad unit, so that only a single ad will appear in that unit. At this time, this test will only apply to text ads in a site-targeted campaign and to ad formats banner-sized or larger. The expanded pay-per-impression text ad will have to beat out all of the competing ads before it can appear, so publishers can be assured that any expanded text ad is a highly competitive ad. These ads will be served to any text-enabled ad unit and will abide by your text ad color settings.

    More image ads

    Because of these new features available for advertisers, the number of image ads in the Google advertising network will grow. To take advantage of these ads, and the increased earnings potential that they offer, we encourage you to review your image ads preference in your AdSense Account Settings page.

    You can also choose your image ads preference on a format-by-format basis when generating your ad code. For publishers who want to fully leverage image ads, we now provide an image ads only selection.

    Your image ad inventory will also include a small number of Flash ads from a test group of advertisers. These new ads will adhere to the 50KB size limit for image ads, and will be reviewed according to our content guidelines.

    Finally, we've added the wide skyscraper (160x600) format to make a total of 5 ad formats supporting image ads. If you're opted in to image ads, be sure to use one of these formats so that we can send image ads to your pages.

    Contact us

    You can always contact an AdSense specialist with your questions or comments, using the contact form in the AdSense Support center. We look forward to hearing from you.

    Sincerely,

    The Google AdSense Team
     
  2. ImVickieB

    ImVickieB Berserker

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    #2
    I have, but I haven't really noticed much of a difference in the offering for me so far except it appears that the link ads come in more formats now.

    I don't know if it is related or not, but my earnings for today via Adsense are significantly higher than for other days this month.

    Vickie
     
    ImVickieB, Apr 25, 2005 IP
  3. NewComputer

    NewComputer Well-Known Member

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    #3
    I did, it looks like some are being used in a beta testing environment. If anyone here is in that group and can 'discuss' it please do.
     
    NewComputer, Apr 25, 2005 IP
  4. Tapanti

    Tapanti Peon

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    #4
    Site targeting: Bye, bye crappy sites.

    CPM bidding: Keep driving traffic to your site and you’ll do fine. Better earnings for forums.

    Expanded text ads: There go your integration efforts.

    More image ads: In my case, this represents lower CTR.


    A few interesting changes, most of them for the good IMO.

    Nice. :cool:

    .
     
    Tapanti, Apr 25, 2005 IP
  5. ImVickieB

    ImVickieB Berserker

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    #5
    That could be one in the same where an advertiser is considered. Forums have notoriously low ctr as people come to chat and not click. In the beginning, it could be better for the publishers but I am sure the advertisers will get wise to that rather quickly.
     
    ImVickieB, Apr 25, 2005 IP
  6. Tapanti

    Tapanti Peon

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    #6
    Not sure about this one, as CPM advertising is intrinsically different from PPC advertising.

    While PPC advertising is mostly used to drive targeted traffic and possible customers, it is most of the times more expensive and you need a high and stable conversion rate to make it viable.

    CPM advertising is mostly used -at least by me- for branding purposes, and I don't intend it to become the main source of traffic, but a way for future customers of recognizing my name whenever they see it and happen to be in the need of the product I offer.

    And note that in this new format publishers will have the option of setting the maximum CPM they are willing to pay, thus, they'll be able to control the type of sites where their ads will be showing. How? Sites with good CTR (possible but not necessarily better sites) will have higher CPM. Sites with lower CTR (bad conversion sites?) will have a low CPM.

    Maybe I got the concept wrong, but as AdWords advertiser I would for sure opt in to use them.

    .
     
    Tapanti, Apr 25, 2005 IP
  7. SpeedyDomainRegistration

    SpeedyDomainRegistration Peon

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    #7
    From the stats so far for today, eCPM is certainly higher.
    May have to average out over several days to get a feel of how the new system affected payout.

    Please tell us what you are experiencing with earning.

    Is it higher or lower?

    Do you like the new system?