starting from 4th January my clicks value dropped form an average of $0.30/click to $0.15/click. did this happened to anyone else? anyway.. doesn't affects me too much since my CTR doubled but.. would be better with doubled CTR and an average of $0.30/click
This is just a change in the ads and the advertisers. Google shows the ads that make most ecpm: per thousand views. So an add that is clicked on twice as much, need pay half as much to get on the same spot in your ad-unites. Which is precisely what you are seeing.
I too get stinkass click value now, and even referal units have been reduced with 50 % in payment. My clicks used to be around 15 - 20 a click , now its 2-10 a click, and firefox referals used to be 1 dollar per conversion, now i only get 50 cent each... some real crap, my total income has dropped about 50% even though i have more clicks.
well, my thought about this is that the big advertisers on adwords were in holidays vacation and the bids went down, now let's wait, maybe these days will increase. I would really love to have the doubled CTR and the old click average ($0.30/click), this would bring me like $25-$30/day