It depends on what the advertisers are willing to pay per click. Some advertisers pay more at the end of the month and less during the month. Some even change their bids according to week days.
You haven't disproved it other than to ridicule anyone who comments about smartpricing. I suspect it exists, be illogical for it NOT to exist in some form or another. I don't think it should be used as the everyday explanation, though. I've gone through periods of lower earnings and guess what, most of the time it can be explained by arbitrage ads paying a cent or two per click. Tell me, though, does it not make sense to have something like smartpricing as a possibility for protecting advertisers from MFA sites? MY earnings are still the same so I'm not being affected by whatever this is. Bunker: both with the new algo and the new monetary policy Which new monetary policy are you referring to?
No, smart pricing gets reevaluated on a regular basis. I've actually been seeing higher CTR and higher CPC in the past couple of days. I've got my fingers crossed that it stays this way.
ok i was going to say "its fine here" But after looking the last week or so has been down by around half :O
my adsense stats is screwed too today, i'v no idea what is happing on one of my site i'v 165 pageview and in adsense it's only 47 impression any body have the same problem?
I don't look at intra-day stats very much as you are never comparing apples and apples until after the day is done and all the statistics can catch up. What are you using to determine Pageviews?
Do you have data to support your 5-15% theory. The financial data from their SEC filings suggest something over 50%. Site targeting is not cheaper. I have run site targeted campaigns focused on this forum and only for southern California. My effective cost per click was over $1, I like to pay under $0.10. If they were targeting an earnings number they would know that in advance and no drop would be necessary. Do you think they wake up at the end of the quarter and say "we got get some profits let's steal from those little guys with the mortgage, webhosting, game cheat, myspace theme, directory, and proxy sites over at DP"? Your control is testing other ad networks and improving your site. I noticed some people in this thread mentioning their dollars and traffic. With the small numbers in dollars (pennies) and handfuls of traffic, you need to expect wide variations in ecpm. Get to 1000 or more clicks per day and over $100 per day before discussing trends that are actual noise in the data.
I have also seen some drop in eCPM, though traffic and CTR are still the same..but maybe.. its just the time that it comes back again...
google analytics , i didnt meant that i mean that the impression in adsense stats is very low comparing to yesterday or any other day
So you may have X impressions in adsense and X * 1.8 (for example) pageviews in Analytics at the moment? There are many reasons for this, first, my numbers are never equal when I look at Adsense impressions vs Analytics pageviews, even though I have the Analytics code on the same pages that I have the Adsense code. Stats do not update on Adsense at the same rate as on Analytics. Are your Adsense impressions low today compared to your Adsense impressions other days? Are your Analytics pageviews less today compared with your Analytics pageviews on other days? It is not good to compare a day that is currently underway with a done day. Wait until later tomorrow to compare today's values because I've seen "today's values" continue to change after the day is finished and the stats all update. What is your normal Analytics Pageviews to Adsense Impressions ratio? The numbers you give both for impressions and pageviews are pretty low. If you are getting less than 500 impressions per day, then just a slight change can result in a large percentage change and statistics get a bit less meaningful at low numbers.
i dont compare adsense with analytics pagview analytics doesn't update in same rate as adsense ofcourse i know that my normal pageviews for this site it about 180- 200 pagviews daily but today i'v noticed that there is no impressions anymore in adsense stats adsense stats show only 47 from the morning anyway i guess adsense just taking long time to update the stats
Are you getting your normal Analytics Pageviews today? Do you have access to your raw logs (as long as you can filter out bots etc that will not register in Adsense or Analytics) to see if you are having a normal day?
yes it's normal day i even check statcounter same result, and i'v checked raw logs i'll wait till tomorrow if nothing happened i'll contact google
when ctr and traffic(impressions) are the same, all that's left is epc. so the next step is to look at what percentage of your overall income is from site-targeted cpm ads... has that percentage gone up or down? that information is in the google stats.
if it's not an issue with adsense updating being slow, there is a remote chance that adsense could be out of ads and out of psa's for your site... but i can't see that happening.
all that means is that your particular ad spend probably should not have been done with cpm. site targeted cpm is definitely cheaper, the publisher payouts reflect it, and the minimum bid is something like only 25 cents per thou. the problem with 1000 or more clicks per day is that there is too much data to understand what the trends really are... even with the best channels, there is no way that you can tell what ads are showing up on what pages... it's way too much traffic for a filter limit of only 200 urls, so you end up with zero control over who your advertisers are. big publishers are the last people to understand how the adsense program really works.
My audience was southern California DP members. I believe I had to do CPM to get local ad placement. I say 1000 clicks just to get it to a number where there will be some smoothness to the data. Somebody mentioned they had one click for 0.07 and a total of 0.08 for the day. It's too soon to even come to this type of thread. I try not to control who my advertisers are as Google has a vested interest in my maximized income and when I have tried to catch cheap advertisers it usually turns out they were better overall due to higher CTR.
I am sure that would be the case some of the time, maybe even a good chunk of the time. I've usually had good luck filtering, though. However, there is another aspect to consider, one which, unfortunately, MANY would not bother to think about. VISITOR EXPERIENCE. The cheap advertisers on my sites are usually advertising their worthless link-directories, pre-filled-in searches, or other abominations of MFA-dom. Those sites do absolutely nothing for my visitor when he clicks on them. Getting rid of those sites may give your site a bit higher level of trust as to the types of ads it serves, in turn, more repeats, and even better, more visitors willing to come back tomorrow and try another ad.