My website is in a niche of $1 CPC keywords, and untill November my CPC was well above the $1 mark. Over the holidays it decreased which was expected, but it still didnt recover since. I am seeing now $0.3 - 0.5 CPC on average, but some of my competitors are back on their usual CPC. Is there anything I can do to increase my CPC and get back on where I used to be?
have you changed ad placements. have you added additional adunits if you have added additional adunits in places where there is high traffic but less posibility of clicks that will decrease the overall cpc