I've got a new client who is a real estate agent dealing with lettings and student accomodation. What advice do you have for creating a successful campaign for a real estate/property lettings type of company?
- Use negative keywords to decrease your CPC. - Use local targetting. - Use the city name in your ads.
If you feel the time required to add each property as a separate listing would be of equal or greater benefit to selling the property/making money.
Just make sure you use very targeted keywords because if you don't do it correctly it will cost you A LOT. Real estate is not a niche that allows you too much room to play around with to try to get it right which I am sure you know.