Hi there Im trying to work out what would be the best colours to have for a financial services company called Assetwise. The words Asset & Wise would be different colours. I posted in another section but suspect here may get a better response. Doing financial planning, insurance, investment property, mortgages etc I need it to give the impression of solid, trust worthy, dependable, strong, successful etc Any thoughts? Cheers. Scott
Hey there. Thanks for your thoughts on the colour choices I should use for the logo. It occurred to me I should show you the logo as it is and get your feedback on what color to have it. Its red and black (Or red/dark gray). But I feel that the color red makes it potentially hard to integrate the colors into brochures etc, because when you put it as background colors or use the logo colors anywhere else the red becomes pink when faded back or softened. So, any ideas on a nice color combo for this? Im also wondering if I need an icon or logo pic of some sort to go with it? Or maybe its strong enough as it is?
Blue is good for a financial services company. Banks often have their employees wear blue. Why? . . . Because it is what is called a "receding color". It's more passive and patient. Whereas Red is an "advancing color". Employees of McDonald's wear red because it looks like they're coming at you faster. I know that sounds weird, but it's true.