I have recently taken an assignment from a website called "da Gurus" to do their marketing to invite Seekers to post questions on their website for free. The target audience (Seekers): - People who are overwhelmed with search results - People who got no replies on free forums - Now they are willing to pay a few bucks (in most cases under $10) to get answers to their questions from an Expert / Professional. - They are Do-It-Yourself people and don't want to pay the big price to hire experts for the full jobs. - But they don't mind paying a few bucks to an expert for that one question that will allow them to complete their work themselves. This is the page where this target audience is supposed to kand - http://www.dagur.us/welcome.php. That page gives you more idea about the service offered to these Seekers. I have tried Google Ad Words for them with little success. I am not able to find the right niche, I am not able to decide the correct marketing tool to target the Seekers. Should I try email campaigns from - http://www.targetaudienceonline.com http://www.inetgiant.com/targeted-emails or should I try Targeted Traffic? http://www.inetgiant.com/traffic_on_sale/targeted.htm Any ideas and suggestions would be highly appreciated.