I take it you're using Facebook Ads to drive traffic to your pages? It's best to start with free promotional methods at first so you can tweak your landing pages for better conversions. Sign up for as many Like exchange websites as you can, buy Facebook Likes and keep on promoting and sooner or later you will get good results.
There was a discussion in an Seo forum about getting clients through Facebook.(not Digital). Most of the people said that you can acuire clients through Facebook,but you have to spend 5 to 6 hours daily on Facebook.
I am getting some success with FB, with respect of traffic generation to my website. What is more, from Analytics I have analyzed those traffic and they are mostly quality traffic which is a positive sign. And this traffic come from a Facebook Page which I am having on my niche.
I get just as much success having a FB page set up for the business as I did running FB Ads. Not worth if for a little pet accessories store like ours.
Depending what do you need it for ... i know some very successful local business who get 99% of their clients from facebook not with fan pages but with "profiles' they just invite everyone to be their friends,etc
It depends on kind of your customer. But almost business are successful with FB but it need time. People love to use service that his friends recommend. So you need to build strong social network
targeted FB fans and knowing what they need cause believe it or not peoples will buy our craps actualy its because they needing so much and dont forget to gave them specials Discount
I got some free facebook ads with my order on Godaddy but couldn't even use them since you have to set up a campaign with credits cards and such, I want my ads, I got my google ad bonus with no hassle. I don't think I will be using facebook as an advertiser any time soon.