I'm not sure if I can post a link to my company site yet as I'm still a new user so won't rock the boat by trying. Basicly we offer Astrology Software and its got listings on both download.com & tucows but thats not been too sucessfull. Is there any tips / guides on promoting software? Chris
If you sell the software then start an affiliate program. Email some sites that are in your niche and offer them a free copy in exchange for a review.
I guess one of the issues is letting people know the product exists before you can even start to sell it to them.