Hi, I am considering developing a product aimed at information marketers that would help them develop products based on them doing interviews. They could turn them into E books, CD's, etc. Because of my background I know I could develop a killer product and bring a good "platform" to the table because of a heavy background in doing broadcast interviews, etc. Upon completion of the program, you would be able to do truly great interviews and turn them into products you could sell. The process would be easy and fast and generate products with very low cost. My big problem is determining if there is any volume potential in a this niche of selling information marketers a program designed to develop products from interviews. I have googled the subject and found about 8 sites selling products of this type with prices from$47 to $97 dollars. The alexa page ratings on the sites starts with one at abut 155,000 and then quickly drops to 700,000 and then into below, 2,000,000. I check out the google keyword tool and it seems not not really generate much when interview based audio products is keyed in. After "making money online" the keywords drop off to almost no hits in related terms. Based on this it doesn't seem to be a market, but with niche items, they operate under the radar and tracking their potential is very hard. Can anyone suggest another way to look into volume potential or offer any other suggestions? Thanks for your help. Ed.
eed, I owned a podcasting company (before iTunes was popular) back in '07. I think there's a tremendous market for your product. I just think it's a need most e-learning product producers don't know they have. Your audience is authors (who are looking at podcasting to build brand equity) and current podcast authors. Here's how it works for most - they just start doing interviews. But most know they could be better. If you can offer them a way to be better at interviews, I think that'll trigger a need for them. If you're content is superb and really makes a difference in their skill level, I give your idea a thumbs up. PM me if you want to talk ways to market it sometime.
I know as a writer it is often difficult to know exactly how to structure an interview so that the information gleaned from it really benefits the reader/listener - if you are promoting a product that highlights some of the skills necessary for getting a killer interview (including information on how to chose people to interview and how to approach them) I can see that being a product I would be interested in. Good luck with your ventures Lisa
Hi Andrew, thanks for your response, that was helpful. I have the product up and running on a sales site and promote it from a blog related to talk show hosts. I will send you links to them via PM, as I do not want to appear to be promoting it here. I get a very low rate of views on the sales site and blog which make me wonder if I have any potential for the product, hence the question here on the forum. If you could take a look at what I have in light of your comments, I would really appreciate it. Thanks again for your help, Ed.
Hi Lisa, thanks so much for that. I have a sales site and blog up to promote the product but the responses are very low, which lead me to ask the question about if there is a market for it or not. Since I do not want to appear to be promoting the product here I will PM you links to the sales page and blog. I would really appreciate any comments you might have. Thanks again Lisa, Ed .
There are always marketers looking for interviews to add to their site as content or bonuses I think you could sell the interviews quite easily. John