Hi new to the site and was wondering if any of you guys have any experience with the google analytics Attribution tab in GA. I was wondering what the best practices are and key insights you can take away from these reports. I found a couple that seemed to be good sources but was wondering if there was something I was missing. http://www.optimizesmart.com/attribution-modeling-google-analytics-ultimate-guide/ http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/ http://www.blastam.com/blog/index.php/2013/01/what-is-google-attribution-modeling-do-you-need-it