Any Ideas on Promoting A single Brand ?

Anybody got any interesting ideas on how to promote a single (casino/poker/sports betting) Brand.. i.e One company..

The traditional route is via using reviews of many competing casino/poker sites and ranking them against each other with star ratings etc in order to promote single brands more effectivly as No.1.. or "Top Rated"..

But if you were to skip all the reviews, the rankings and ratings part of a website.. How would you promote a single brand ? Just 1 casino.. or just 1 poker room.. Does anybody have any interesting ideas or concepts.. Wether old or new to promote a single brand..

Im just looking to stimulate the grey matter.

regards
newy

 

I guess solo ads could work...

 

create rating and review sites for your main website, promote these sites in google, advertise with adwords, develop a good product/service that will market itself, develop affiliate program for the company/business. optimize your landing pages for max profits. list your business in high traffic directories or marketplaces.... there is more

 

Go for the target group.

 

Not quite sure what you're asking here. Could you clarify? Wounded has some good suggestions.
I would also suggest writing some really good copy (advertising writing.) So write an essay basically about why you're brand is better than everyone elses. What sets it apart, what you can do there that you can't do elsewhere..

 

ad buys targeting small niches with extremely targeted ads a/b tests

 

You can post reviews and permanent back links by creating blogs. Submit your blog to blog directories. Do linkexchange. Start a news letter or a press release. All this will help to achieve more visitors to your site. Read some e-books about the techniques on how to promote your business.

 

Cheers newviewit.. Atleast thats a decent suggestions. I think the rest need to re-read the thread

many thanks