Any idea how the distribution of clicks is for the different ad positions ?

Discussion in 'Google AdWords' started by digi1, Jul 30, 2008.

  1. #1
    For example :

    AD position 1 20 %
    2 15 %
    3 10 %
    4 ...
    5 ...
     
    digi1, Jul 30, 2008 IP
  2. Binary Ant

    Binary Ant Peon

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    #2
    Nice question, but from my newbie point of view the CTR doesn't depend only on the position but the quality of the ad.
     
    Binary Ant, Jul 30, 2008 IP
  3. BDazzler

    BDazzler Peon

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    #3
    Back in the day (I don't have any ads running at the moment) ... my CTR was about the same as long as it was on page one... HOWEVER my conversion rate was higher in the bottom half of page one or the top half of page two.

    Biggest problem I had was the time I spent manually managing the "sweet spot", where my position, bid, and conversion got me a minimum of a 3:1 pay back.
     
    BDazzler, Jul 30, 2008 IP
  4. digi1

    digi1 Peon

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    #4

    I assume running the same add
     
    digi1, Jul 31, 2008 IP
  5. digi1

    digi1 Peon

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    #5
    Anyone who had the same add running on different ad positions ?
     
    digi1, Aug 4, 2008 IP
  6. BDazzler

    BDazzler Peon

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    #6
    THAT happens all the time. One day you're at number 1, then 15 minutes later somebody outbids you and you're at number 2, then a lot of people outbid you and you're at number 10 or off the page. Then someone else does something more relevant etc.
     
    BDazzler, Aug 4, 2008 IP
  7. digi1

    digi1 Peon

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    #7


    Doesn't google give statistics about your ad rank position ?
     
    digi1, Aug 5, 2008 IP
  8. BDazzler

    BDazzler Peon

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    #8
    Yes, google gives you TONS of statistics, but I focus on maximizing income and profit, not CTR. One of the things I learned early on is that if you have a really high CTR you can get a lot of "Tire Kickers" (people who look but don't buy) and not a lot of customers.

    With a CTR in the 1% range, in the bottom half of the first page, or the top half of the second page is where I always got my maximum income/profitablity.
     
    BDazzler, Aug 5, 2008 IP