http://www.putonyourgoggles.com/blog/google-goggles/google-goggles-are-on-the-loose/ Apparently they have broken the code.....
if it was for real, there is no way they would be telling people about it, that is a good way to tell that something is a scam or not
There are plenty of websites like this around that get webmasters to fork out cash, just because their sites arent performing well! Why not spend that same cash on buying some decents links or submitting your site to a few more submission directories or something?!
Not a scam - but slick sales pitch implying a lot of things that are never actually said and letting the lazy fill in their own details - it looks like a tool that evaluates some quite simple things - like keyword density - that can be evaluated with other tools - and presents the results in different ways