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Another Quality Score Policies Update...?

Discussion in 'Google AdWords' started by Universal Soldier, Jul 28, 2008.

  1. #1
    I just noticed all my old/current campaigns displaying QS as "Poor" or "Ok".
    Few days back all had QS "Great", some are linking to review pages & some
    are cloaked linked.

    Anyone else facing similar issue?

    Also noticed few changes in the Adwords QS policies, below are few excerpts
    of Quality Score Policies from the Adwords Help Center
    -----------------------------------------------------------------
    Relevance:

    Link to the page on your site that provides the most useful information about
    the product or service in your ad. For instance, direct users to the page
    where they can buy the advertised product, rather than to a page with a
    description of several products. - does this mean that we can't use
    review pages now...as few of my campaigns which are linked to review
    pages are also impacted


    Originality:

    Feature unique content that can't be found on another site. This guideline is
    particularly applicable to affiliates that use the following types of pages:

    Bridge pages: Pages that act as an intermediary, whose sole purpose is to
    link or redirect traffic to the parent company - can't use landing
    pages/cloaked redirection?

    --------------------------------------------------------------------
     
    Universal Soldier, Jul 28, 2008 IP
  2. joepipe

    joepipe Active Member

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    #2
    I'm having the same problem right now and waiting for adwords response to the issue and what I need to change. I've had no problems for over a year and CTR's are doing ok, suddenly a few keyword phrases that in my opinion completely match my website/landing page have stopped showing due to poor quality score. As well they want me to increase the bid by 300% just to get my keywords showing again which I think is way too high of an increase. More importantly, I've reviewed some competitors sites and they are in no way presented better than mine in terms of landing pages , etc. I understand adwords concern of keeping ads relevant to a site, but I believe my website is very relevant to keyword phrases my ads are clicked from.
     
    joepipe, Jul 28, 2008 IP
  3. robertpriolo

    robertpriolo Peon

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    #3
    QS is updated and changed all the time. Not in timely intervals.

    Review pages have been out of style for a while

    cloaked pages and redirection are a sure fire way to get slapped these days
     
    robertpriolo, Jul 28, 2008 IP
  4. Universal Soldier

    Universal Soldier Peon

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    #4
    So how are we supposed to promote a product as an affiliate
    on Adwords?

    Review pages & cloaked linked worked for me for long time, its
    just the last update tht affected it first time

    Also testing different vendors/products will be more expensive
    with direct linking now.
     
    Universal Soldier, Jul 28, 2008 IP
  5. phreak79

    phreak79 Peon

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    #5
    It does seem difficult as they also seem to bar things like price comparison sites. If they don't allow review sites either then it would seem as though they're cracking down on affiliates in general, even if they do add value to the buying process.
     
    phreak79, Jul 29, 2008 IP
  6. Universal Soldier

    Universal Soldier Peon

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    #6
    True indeed!!
     
    Universal Soldier, Jul 29, 2008 IP
  7. robertpriolo

    robertpriolo Peon

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    #7
    1. You need a create a more business modeled approach these days

    2. Yes they worked just fine in the past, see response below to see why it was changed and why its good.

    3. Yes, but the purpose of direct linking is not for a long term strategy its basically to test the market at a loss to see if people will buy. If they buy, then you can invest your time and create a real website or dedicated landing page for it.

    That may be true, but I think what google has realized is that any shmuck can put up a review landing page of products that were never reviewed and just listed according to income. So google is now making affiliate step up their game and removing and obviously flawed sales tactic. As a consumer myself, I do not want to be tricked into buy product X because the advertiser makes more money. I want the honest answer and thats why google is picking on affiliates. Its their fault for adding no true value, now they need to find a new way to play the game. Those who are smart, logical and creative will succeed. Survival of the fittest really, and I like it because it keeps competition lower and weeds out a lot of nonsense.
     
    robertpriolo, Jul 29, 2008 IP
  8. Universal Soldier

    Universal Soldier Peon

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    #8
    Yeah even I like these logical changes...it forces us to use our creativity
    & out of box thinking but Google should atleast inform/notify advertisers
    early enough...so tht we get the time to adapt to the new changes.

    I haven't got any notification & I believe no-one else as well.
     
    Universal Soldier, Jul 30, 2008 IP
  9. info

    info Active Member

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    #9
    now need to change my 100+ landing pages. but google is now crossing it's limit and bringing me less traffic then 6 months ago.
     
    info, Jul 30, 2008 IP
  10. RichUser

    RichUser Banned

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    #10
    Good news for me. Tired of all those review landing pages for hosting keywords.
     
    RichUser, Jul 30, 2008 IP
  11. Michael T.

    Michael T. Active Member

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    #11
    So how can I as an affiliate promote some product if they don't want a review page.Think logicaly,you have to review any product to sell it.How can I sell my products or services if i don't have a review page?
     
    Michael T., Jul 30, 2008 IP
  12. RichUser

    RichUser Banned

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    #12
    They mean those comparison pages. Where people compare multiple products to each other.

    Like these people:

    http://www.top-10-web-hosting.com/
     
    RichUser, Jul 30, 2008 IP
  13. Universal Soldier

    Universal Soldier Peon

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    #13
    Even my single product review pages are impacted by this!
     
    Universal Soldier, Jul 30, 2008 IP
  14. Michael T.

    Michael T. Active Member

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    #14
    Ok I now understand this update.
     
    Michael T., Jul 30, 2008 IP
  15. Michael T.

    Michael T. Active Member

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    #15
    Google said clearly that they want you to redirect traffic to a website,not to a single landing page which purpose is only to advertise one product
     
    Michael T., Jul 30, 2008 IP
  16. Michael T.

    Michael T. Active Member

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    #16
    I have one more question,as i have understood they also don't like cloacked links that are redirectimg to a merchant page,so how can I redirect a customer to a merchant without a cloacked link?
     
    Michael T., Jul 30, 2008 IP
  17. Universal Soldier

    Universal Soldier Peon

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    #17
    Okay after a bit of testing I've found a workaround for direct linking...
    instead of using normal frame redirects/cloaks, use the php redirects
    (name it index.php & put it inside a folder, then use domain name + folder
    name in destination URL) which are invisible to search engine.

    The .htaccess redirects should also work fine but I haven't tested it yet.

    My QS is back to "Great" now :D
     
    Universal Soldier, Jul 30, 2008 IP
  18. Michael T.

    Michael T. Active Member

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    #18
    So you are saying to use a php redirect,sounds ok.Thanks for the answer.
     
    Michael T., Jul 31, 2008 IP