1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Announcing Digital Point Ads

Discussion in 'Digital Point Ads' started by digitalpoint, Nov 15, 2010.

  1. #1
    The in-house advertising system I made a few months ago has become pretty popular and we get requests daily (literally) if we could make something like it for other people's sites.

    So... now you can use it for your site to easily sell ad space directly to advertisers.

    http://advertising.digitalpoint.com/

    The core functionality is the same... it supports the following:
    • 12 banner sizes
    • Eliminates risk of not selling ad space (can simply fall back to your AdSense ads)
    • Advertisers can target specific areas of your site (specific forums sections or blog categories for example)
    • Ads are geotargetable
    • Supports inline keyword based ads (optional)
    • Supports email based ads (optional)
    • Ads can come into your page with an animation if you wish
    • The full bidding system we use for our in-house ad system is supported
    • Advertisers pay site owners directly

    If anyone has any questions, thoughts, etc. let me know.
     
    digitalpoint, Nov 15, 2010 IP
  2. madmikeyb

    madmikeyb Active Member

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    #2
    looks good, only glanced at it.
     
    madmikeyb, Nov 15, 2010 IP
  3. Jerlene.net

    Jerlene.net Prominent Member

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    #3
    Yeah, looks good. DP's own little advertising/affiliate program. Is there going to be a script people can download?
     
    Jerlene.net, Nov 15, 2010 IP
  4. madmikeyb

    madmikeyb Active Member

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    #4
    Well, just had the chance to read it through.. don't you think 30% is a bit much? So if I'm ever lucky enough to make $10,000, you take $ 3,000? or am I understanding wrong?

    Nevertheless, I'll give it a one month trial on one of my sites.
     
    madmikeyb, Nov 15, 2010 IP
  5. digitalpoint

    digitalpoint Overlord of no one Staff

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    #5
    For the advanced features (inline keyword based ads, etc.) there are plug-ins you can install to enable them (currently I've written them for vBulletin and WordPress). Beyond that, there's nothing they need to install, other than the normal ad JavaScript.

    Well 5% of the 30% is paid out to whoever referred the site (opportunity to make money for referrers). As far as cost, it's not really expensive given the resources needed to run the system... It's doing realtime calculations on cost based on all the bids for every page view, and then also backend logging of every impression/click. As an example, the ad system backend resources to run it just for digitalpoint.com is a "cost" of ~5GB of data stored per month and 100M SQL queries per month (70% of which are writes). Our ad income has been FAR greater without adding any ads or moving any placements vs. AdSense (about 400% higher). Let's just call it 25% since publishers are going to be paid for anyone that finds the system through their normal usage of it... so a 25% cost to gain 400% over what their income was before... not too expensive if you ask me.

    BTW... we have some pretty beefy hardware to run it for the time being, but we are already speccing out a monster system that would be a database cluster that has 4TB of memory (not disk space... RAM), to the tune of $450k, so...
     
    digitalpoint, Nov 15, 2010 IP
  6. mohanpic

    mohanpic Peon

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    #6
    I didn't noticed where they mentioned 30% but if they are planning to charge 30% as commission than think again sir . Now most user leaving buysellads because of same reason . BSA Charge 25% of whole month income and now most advertiser and published contacting each other directly . I know dp will make advertiser money secure but do think about this percentage issue , if you want to take it for long run and help dp users . Drop down your percentage little bit ...

    Thanks
     
    mohanpic, Nov 15, 2010 IP
  7. madmikeyb

    madmikeyb Active Member

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    #7
    Do you have to manually verify new site additions, Shawn? Or is the pink line at the top of the 'add site' line still true (I didnt think it would be, what with you announcing this and all)
     
    madmikeyb, Nov 15, 2010 IP
  8. digitalpoint

    digitalpoint Overlord of no one Staff

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    #8
    If a site already has a bidding system for direct sales, they wouldn't have any interest in Digital Point Ads to begin with. :)

    If a site is simply selling static ad space, they would be better to just use something like OpenX and keep *all* the money.
     
    digitalpoint, Nov 15, 2010 IP
  9. digitalpoint

    digitalpoint Overlord of no one Staff

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    #9
    It's still invite-only, but gimme the domain you want to try it on, and I'll make it able to be added.
     
    digitalpoint, Nov 15, 2010 IP
  10. xInd

    xInd Well-Known Member

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    #10
    Hmmm excellent, nicely done Shawn, thanks.
    I will have to look at this further, I know I can use it in a few places, but it might be great to integrate with some of my bigger projects which would require a closer look. Just configuring an adserver script myself, wish I saw this earlier or had more hours in the day.
     
    xInd, Nov 15, 2010 IP
  11. tattoos

    tattoos Notable Member Premium Member

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    #11
    Wow, this is awesome. Definitely plan on using it.
    30% seems to be fair enough and on par with others. Google keep 32% of AdSense for content and 49% of AdSense for search. So yeah. Google also hold onto the money for what sometimes seems like ages (earning interest?)

    The only problem I see with this method (not withholding their cut), is DP staff having to send out payment reminders etc.
    I assume these payments can be made via PayPal?

    Cheers
    James
     
    tattoos, Nov 15, 2010 IP
  12. digitalpoint

    digitalpoint Overlord of no one Staff

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    #12
    Yeah, payment can be made with PayPal. There will be payment reminders sent out 7 days before a user's "last month free" expires. Last month doesn't even start until they got a payment from an advertiser.

    Also, there could actually be cases where *we* owe the publisher. If someone hears about Digital Point Ads from them directly (or indirectly because they clicked the "Your Ad Here" link), and they end up using it for their own site the referring site gets a cut of the new site's ad revenue.
     
    digitalpoint, Nov 15, 2010 IP
  13. digitalpoint

    digitalpoint Overlord of no one Staff

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    #13
    It's open to any new publisher sites now btw.
     
    digitalpoint, Nov 15, 2010 IP
  14. ArgesForum

    ArgesForum Peon

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    #14
    Does it support multiple languages. I mean, do you have ads in Romanian?
     
    ArgesForum, Nov 19, 2010 IP
  15. digitalpoint

    digitalpoint Overlord of no one Staff

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    #15
    It supports any language. It's a mechanism for you to sell ads directly to advertisers primarily. If you have advertisers that already want to buy ad space on you site with Romanian ads, it would be fine.
     
    digitalpoint, Nov 19, 2010 IP
  16. xclusiveit

    xclusiveit Peon

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    #16
    how do I verify my site ? can not see a link
     
    xclusiveit, Nov 20, 2010 IP
  17. digitalpoint

    digitalpoint Overlord of no one Staff

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    #17
    Instructions are on the page where you add a site to the system.
     
    digitalpoint, Nov 20, 2010 IP
  18. rain21

    rain21 Member

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    #18
    I guess I can apply for this after several months....
     
    rain21, Nov 20, 2010 IP
  19. bnts

    bnts Well-Known Member

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    #19
    Hi Shawn,

    Can we use the ads along with adsense? Say one box of adsense at top and one box of digitalpoint ads below on the same page. If so, I will love to try this out.
     
    bnts, Nov 21, 2010 IP
  20. digitalpoint

    digitalpoint Overlord of no one Staff

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    #20
    Yes of course... you can use it on the same page and you can also use Digital Point Ads *in* your current AdSense spots. You can set the system to just continue displaying AdSense ads like normal if no one has bought any ads from you. That's what we do here... if there are Digital Point Ads available, it will use those... otherwise it will simply display AdSense as a filler.
     
    digitalpoint, Nov 21, 2010 IP