Anchor text

Is it better for the anchor text to be a popular keyword or the site name?

 

It is best for you to use your target keywords for your anchors. Use words that you would like to rank well (be found for) in the search engines.

 

Relevant and varied anchor text is king.

 

The keyphrases you are targeting in serps

using site name will helponly on PR witch means absolutly NOTHING

 

the keywords that your are targeting will be good to use.

 

Exactly. Your anchor words should be the keywords that you are targetting.

 

yup.

If someone knows the name of your company/site, then they are likely to know the URL. Use keywords as anchors to get you displayed in generic search terms related to your content

 

Anchors must be relevant to the link in the first place and then try to stuff it with keywords

 

Thanks everyone.

 

and the placing of keywords in an Anchor Text is also important. I'd put the higher ranked keyword first. =)

 

It is better to use your target keywords in anchor.

 

I believe your target keyword is not only one, and then use randomly your targeted keyword as Anchor text.

Smart way

 

for SEO anchor text is very important but natural back links (which i think almost not give you any correct anchor text) are also important. Not only for PR.

 

the best anchor text is the most related keywords to your page.

 

Yes, it is better that you use your target keyword in anchor.

 

It has to be your targeted Keyword as anchor text.

 

As others have stated it's best to use your keywords. It's also important to vary these from what I understand.

 

Is your site an established site ? Then chances are that links pointing to the site from third parties will carry the name of the site, instead of the theme that it promotes. But anchor text for your site, should consist of your keywords and you should rotate it around.

 

Anchor Text is good for targeting your keyword especially competitive one...