i know you should put your keywords on your anchor text but i was wondering if i put 2 or more words to them if the value the anchor text gives to the "keyword" changes? example if I was selling Burger "Burger" - best (right?) Burger Delicious Burger - ?? (does it help that I have two burgers on the anchor text??) Delicious Burger - ?? (not helping since Burger is 2nd word??) Burger Heaven - ?? (does it still help Burger?? or is it just helping "Burger heaven"??)
yes "burger" is the best Two burgers on the anchor text has not helped me but adding your keyword to your linking text that follows your link 2 more times has helped and making sure you use a keyword file extension or url as the link destination that contains the keyword helps too. "burger" links to best--burger.com/burger/burger-topings.html "delicious burger" does help but as to how much not sure I own "stun glove" and get high enough SERP to be blitzed by companies selling gloves! "Burger heaven" is defenatly helping both with the same example I also score very well for "stun" even though for the most part I was linked to as "stun glove"
Use Burger, for the main of your link building activities. Ocasionally, use "burger heaven" or "delicious burger" or any okeyphrases, as a secondary activity. I would also suggest you to start building links towards deep-pages.
This question has always been on my mind. When you say occasionally use other keywords, how exactly do we do this and what this the timeframe to change keywords?
Am I going to be penalized by Google if I use the same keyword in the anchor for an entire site linking to a second site? I am talking about 30.000 pages. regards
I would advise using about 10 combinations of anchors, for your submissions. This well help you avoid a penalisation, as well as helping you develop better positions for those targeted keywords. As a general rule: Use the general anchor mainly, and use ocasionally (by ocasionally i mean once every 2-3-4 submissions) the secondary anchors.
From my experience, NO. But it's not recommended. Generally speaking, i had no bad experience with site-wides. But i would (to be safer) recommend to not have site-wide links. As a thumb rule, 10 single links from 10 unique domains (with fewer pages, and fewer PR), can be better (for serps and for PR) than 200.000 links, from the same website.
If you are selling 'burger' then you should really examine the terms people use to find a burger. By this I mean that burger will be searched for in numerous ways: "burger, juicy burger, meat burger, hamburger, venison burger (don't knock them, they're great), burger with tomato sauce,..,etc So, your anchor text needs to reflect both the main subject of your site and also the terms people use. While you should put 'burger' as a main anchor text link, you should also consider variations using the terms people actually use to search. www.wordtracker.com is a good resource as is Digital Point's own keyword suggestion tool.
There is no penalty that I know of but like expertu says there is really no extra benefit. you might want to make sure you use a diffrent hosting company from a diffrent region to avoid google recoginizing your the same company .... some of our clients will even go as far as using completly diffrent profiles when registering each url because google has recently become a register and many people speculate that it is to find people abusing the system.
yes i know about wordtracker and the suggestion tool, but my main problem is this, I don't think people would click on 'burger' but would click on something like 'delicious burger', but more people would search just for 'burger' than for 'delicious burger'.. right? so if I used 'delicious burger' so more people would be inclined to click it, I'm not helping on optimizing for 'burger', right? =(
You would. But in a much smaller scale, than optimizing for "burger". Don't ask how much less please . It's just less.
Ok, but if I got it right, it's not going to help me that much, but is not going to heart me either. So, 30000 links ,with lets say 4-5 anchor variation, from the same domain name is not going to help google positioning at all ? regards
hahaha. actually that was my question. I was just wondering if I should continue to use 'burger' than 'delicious burger'
I thought that was coming my way .. so .. Just use Burger for 3 submissions, than one alternate ... burger 3 submissions, than another alternate ... and so on.
It doesn't matter what people will click on or what they don't click on when it comes to the kind of anchor text you are referring to. The chances of a casual visitor clicking on the link are probably remote. What's important with regards to what you should use is what the Search Engines recognise and use to decide what ranks higher in their index. Since a large part of this is based on linking and links, your anchor text becomes important for letting the search engines know what terms and phrases your site should rank for. This is where keyword research is extremely useful since it lets you 'inform' the search engines of the various terms your site should be included under. For example, if you use the term, "yellow burger", as your anchor text, this will tell the search engines to include your site under that term for anyone searching for a yellow burger. If you use the term, "bloody burger", this will tell the SE's to index your site for that term, and so on. By varying your anchor text around the terms and phrases your target market searches for, you are really making certain that your site is included in the index for these terms when anyone searches for them. Obviously you need to make sure your site gets indexed under the main term, 'burger' but by varying the anchor text from time to time using the variations, it will increase the reach of your site. There is of course, more to the way search engines index and rank pages but for the purposes of your question on anchor text, the basics are as I've given above. I hope it makes sense for you.
yes i know there are other factors. I'm just concerned on my anchor texts and what I should use more. but what if there is a high chance a visitor would click a link? (for example, in articles) would what you said above change? thanks.
The visitors you will get from Google, versus direct clicks, would be like 95% / 5 % i guess, for your niche. But .. we'll see how this develops. Never optimized mysself for burgers
If there is a high chance that someone reading an article will perhaps click on a link then you need to make your link for the visitor. If you can squeeze in a keyword or two, then all the better. It's a balancing act. After all, it could be a visitor reading the links page on a site you have exchanged links with who clicks on the link -- that is ultimately what you hope to happen, but in those situations (link exchanges) you can afford to be more selective in the specific keyword combinations you use in order to make them more search engine 'friendly'.