I have been taking SEO very seriously lately and have been studying and applying a lot of techniques to help rank my websites. One of the big things that I am unsure of is the use of keywords in title and alt properties. A typical optimized hyperlink for a page of mine would look something like this. <a href="www.dogs.com/dog-chew-toys.php" title="dog chew toys">Dog Chew Toys</a> Code (markup): Now I see a lot of people that use alt= instead.... What is the difference from an SEO standpoint if any.. And would it hurt to use both title and alt?
The alt tag is for images, not links. You can still add a title tag to the link of an image if you are linking with it. There is no alt tag within the <a> html tag. Alt tags are used by accessibility tools for blind people and actually landed Target in a nice lawsuit for not including them on their website. The alt tag can also be used on images that are not linked and are said to help with on-site optimization. Peace
They're also not tags. They're attributes. To quote myself from the All You Need to Know About SEO thread...