When you exchange links, do you vary your anchor text for your website or do you keep the same anchor text. I think I read on one of the threads that google likes to see "old" anchor text - meaning that you should keep the text the same? Thanks in advance.
My personal theory is to work on about three different anchor text campaings at a time. It looks a titch more natural to G same text on every site. It may take longer than just sticking with one but in the end you will be up in three (or more) search terms than just the one. I like to think long term, I'm not in it for quick gains, although those are nice. All IMHO
Varying the anchor text is important and helps make your BL look more natural to G. I reccomend changing your anchor text every so often.
I dont think it really matters on looking naturally since most of spammers/link schemes change the anchor randomly too