If I had the anchor text 'blue widgets and red widgets' would that have as much ranking effect for the phrase 'blue widgets', compared to an anchor text that just said 'blue widgets'?
so in theory when you do link exchanges and such you could just load up the anchor text with lots of keywords to rank equally well for all sorts of phrases rther than just concentrating on 1 phrase?
If that works, wasn't it possible to use every term in all anchor to rank ? I don't believe this will have same results. Instead if you are targetting 'blue widget', try combinations of blue widget blue widgets buy blue widgets etc, with major propotion of links being the first "blue widget" Just my thought.
I disagree and think that it won't have quite as much value. This is just my opinion and theory, but I think about it like this... A SE might assign ten points for anchor text. Those ten points are split between the text that is there. If there are ten words in the anchor text then each word gets one point. If there are two words each word gets five points. Words repeated don't get bonus points. I'm sure it is much, much more complicated than that, but it is my belief that short, targeted anchor text will perform better than a long dissertation of anchor text.
At the moment im trying something new by using the same anchor text in all link exchanges etc. Il see if i get different results.