Anchor Text Question

I haven't seen this in my readings here or elsewhere, so forgive me if it is.

I was wondering how important it is to keep your anchor text narrow and to the point? Maybe this question is best articulated with an example.

FICTIONAL SITE:
SiteName: Pastry Heaven
Site Desc: This site sell's you hot fresh pastries of all sorts.

So, should anchor text to this site be:

1: Pastry Heaven - Hot Fresh Pastries
2: Pastries
3: Hot Fresh Pastries
4: Pastry Heaven

I guess my point is the keyword 'pastries' anchor text by itself better then a more elaborate and is the #1 example too "long". Does that make a difference? IE, keyword stuffing or anything else that causes the anchor text to be less valuable?

I am not sure I expressed my question clearly, but hope I did.

Thanks in advance for your time and answers.

 

IMO, "Anchor text" should match the target page's keyword/phrase.

 

Only the keyword phrase, IE "pastries"?

Would saying "Pastry Heaven - Hot Fresh Pastries" make it less useful/important then anchor text "Pastries" alone?

I would think Google would have some intelligence to see a single word by itself outside of any grammatical context and say thats an SEO link if I ever saw one..


perhaps not? Thats why i ask!

 

Yes, if that page is optimized for "pastries" then the "anchor text" would follow suit.

 

I would do ALL of these to keep the G filter from devalueing your links because they all say the same thing.

1: Primary Keyphrase - 50% (Maybe more if you get the link imbedded in relevant text)
2: Primary Keyphrase with filler - 25%
3: Secondary Keyphrases - 15%
4: Secondary Keyphrases with filler - 10%

Of course nothing is set in stone, but I use that as a sort of guideline

 

I would get links to interior pages rather than the homepage as well. Seems to be the best way to go.

 

Jayson gave a great formula. Mixing some of the KWP around.

 

I agree with Jayson's formula. I had a blog entry about Anchor text usage and optimization and I've given the same advice.