this may well be a bit of a noob question - when considering links for for ranking in google: when deciding on the text to use for incoming links to your site is it best to use the exact keyword/keyphrase or the component words for the keyphrase in a slightly different order ie - if you want to be found for say,the phrase "fly tying equipment" would it be best to have your links anchor text read something like "fly fishing equipment and fly tying supplies" or just your straight keyword |"fly tying equipment" - or perhaps just inserting one word in the middle of the phrase ie "flying tying/ fishing equipment" i seem to remember the supposed google OOP having an effect on this a while back but what is generally considered the best thing to do nowadays?
As for anchor text it has been mentioned that you should use you keyword most of the time. Also mix it up so it appears that you are getting organic links, do this by changing the anhor text. Using the phrase "fly fishing equipment and fly tying supplies" dilutes the value of the anchor text by spreading betweek 2 keyphrases. Use "fly tying equipment", i.e your main keyword 75% of the time. Use "fly fishing equipment" and "fly tying material" etc the rest of the time. This is what i have used and had success out of it, others may have different views on this.
should i have my exact keyphrase in my title text / body text aswell - or should that be "chopped up" at all? - from what i can tell most high ranking sites for my main keyphrase seem to have extra words added in the middle of the keyphrase ( for example (this is just to demonstrate what things are like for my keyphrase - i have just made it up)- the top 30 sites for the phrase "miami apartment rental " have titles such as "miami beach apartment rental") is this liable to help or hinder my causeif i do this? - it seems strange to me that (going on the keyword content in title and body)the higher ranking sites for that particular keyphrase don't seem to be targeting that exact phrase - but one with one or two extra words in between.
The title is probably the most important onpage element you can use The rule of thumb is the more competitive the keyword the less keywords you have in the title - 3 keywords MAX, 65 characters MAX, also remember to mention your keyword first in the title, that is important. Your keyword should reflect what the page is about, which is why in a complete site you may end up with 30+ keywords. Also, your Keyword should be used in your headings h1 and h2, metatags and alt tags aswell as in your body text (especially at the start and at the end of the page). Within the body text your keyword should be underlined occasionally or set as bold which add a little extra weight to them. Your keyword density I have found should be about 5%.
so are you saying the more competitive the keyword the more you should dilute the title with other (non keyword) words? so you have 3 keywords max but other words in there? or are you saying the mroe competitive the more your should strip your title down to have JUST keywords in ? (3 max etc)
Fluke, I think your problem is tthat you are understanding "keywords" to mean individual words. I'm sure 1234244 means keyword phrases. So what he is saying is that If you put three keyword phrases in a title you will dilute the value of each phrase somewhat. So it the keyword phrase is very competitive only use a single phrase in the title. Now as to inserting other words before, after or between the words of your phrase, I wouldn't do it in the title. You only have one title. Give it all the power you can. As far as modifying your keyword phrases in IBL anchor text, I think school is still out on this issue. However, it probably doesn't hurt to do it and even if it doesn't help it shouldn't hurt very much. So mix the anchor text up and add stuff if you like.