Anchor Text In a Press Release - Is it smart?

I'm about to release my first press release for a big project I've been spending a lot of time on. The site is very much 'legitimate' / long term and we've spent a lot of time (A LOT) writing quality content that is some of the best available on this topic.

Now that we've written our press release, we're wondering if it is worth it to put anchor text links in it (we will be using PRWeb). On the one hand, it could get us some quality links w/relevant anchors, but on the other hand it looks a little spammy (imo). We want this press release to be very "legit."

We think we have a good, compelling release that may attract some major attention and don't want to jeopardize that by trying to get some links w/anchor text.

We were thinking of maybe trying both--first doing our announcement of the site without any anchor text links, and then maybe a month down the road trying another that would announce some new addition and use links w/anchor text in that one.

Thoughts?

 

It isn't going to really hurt you as long as the priority is sending quality, newsworthy content, and it sounds like you've got that down.

If you're concerned about it looking spammy, just use your judgement and don't go overboard. One or two isn't going to make it look bad, and will actually be a bit of a service to the person reading it if they can get to your site, or an internal page w/ specific info they'd be interested in (like linking to your press room, media kit, etc in a "for more information..." line).

Jenn

 

Ask jhmattern Jenn she is here on DP she is very helpful and knowledgable about PR

I am sure if you PM her she will help you out

 

Beat you to it.

 

I was writing at the same time well done, I never knew you were on the thread

 

thanks for the replies guys. i think we'll do something like "The community is off to a quick start with over 100 "XXXX" reviews, etc. etc." where the "XXX" would be the link. i guess that wouldn't look too bad.

 

Ultimately, if someone is reading the release online - a link is a convenience. I always find myself grumbling when I have to copy and paste a link into my browser - or worse - try and guess what the URL actual is.

 

That doesn't sound bad at all, especially if you're only planning one. That's not enough in itself to have to worry about it looking spammy.

 

I think with just a few achor text links on a page won't hurt anything with your press release site performance. Many big sites are also doing this.