I know that you are supposed to optimize each page in your site for different keywords and I know that you should use anchor text with link partners to make your link backs more prominent. But, what I don't understand is should you always point your links back to your index page? Or, should you make the link backs go to the page your are optimizing for? In other words if I have a page that sells blue widgets and my anchor text is "Get your Blue Widgets Here". Should it point to blue-widgets.html or should it point to the index page?
Hi, how much keywords do you want to optimize ? If you have a lot (it's just a personnal opinion, but that works rather well for me) try the deep link : blue-widgets.html.