I know anchor text in backlinks improves SERP's. But my question is this, how does google actually view anchor text? For Example, lets say the anchor text is "Top Toys Guide" Does your SERP only improve for the whole phrase, "Top Toys Guide" or also for every other keyword combination, like "Top Toys", "Toys Guide", "Top Guide", and the individual keywords Top, Toys, and guide? Also, do the keywords in the description after the anchor text matter?
It usually works better for the exact anchor text, but I have discovered that if you have many "Top toys Guide" anchors and you rank 5th for "top toys guide", you could rank like 50th - 60th in the search engines for "toys guide" (depending on the competition of that keyword) Cheers, Vlad
You can't make a rule here, as it depends a lot on the keyword and competition. But the main idea is that the anchor will help all the words combinations in you keywords, more or less. I didn't really get what you meant in your last sentence. What description?
Most important thing is to be considered that your content must be quite relevant to the anchor text.
Anchor text is the descriptive information of your targeted keyword and it Enhances the Relevance of the Target Page....
Google takes a look at two things, not only the complete phrase, but also each individual word by itself. And of course there's some overlap between singular and plural phrases. So, let me break that down in English for you. Let's say your phrase is "Top Toys Guide". You'll get the best benefit for that exact phrase Top Toys Guide, but you'll also get some SEO benefit for Top and Toys and Guide. And then you'll also get benefit for Top Toys and Toys Guide. And lastly you'll get some benefit for Top Guide, as well as the singular, ie. Top Toy Guide, and Top Toy and Toy Guide. Make sense? Kind of in that order. In other words, it's not all or nothing. And what you'll also find is that a powerful link with one anchor text phrase, can actually help any keyword combination that it finds on the page. I.e. if you get a PR7 link with the anchor phrase "Look at this stupid page", it will still give SEO benefit to your page if you have "Top Toys Guide" all over your webpage, and it's optimized for that phrase. There are hundreds of variables involved in optimization and it's not as easy as saying x = y. Hope this helps, MR
Yes gamefray, it will improve your anchor text and also improves the other combination of phrases as well.
I completely agree with MarcRoman. If top toys guide were my main keyphrase. I would vary anchor text something like: top infant toys guide top toddler toys guide top toy guide This way I would rank for 'infant toys,' 'toddler toys,' as well as 'top toy guide' and the other variations. I'd do some keyword research before moving forward so that you can target the primary keyphrases that will bring you traffic. Good luck.
Anchor Text plays the bigger role on SERP, this are the words used within the link. Search engines use this text to determine the subject of your page and the targeted page.
Maybe it can improve SERP position but the value is credited to the keyword/keyphrase that you are using. If your are using a style like this "Top toys|Toy Guide" in one anchor this is considered as two separate keywords. But if you use "Top Toys Guide", this keyphrase have gretaer value in terms of SERP positioning.
If you want to see how Google looks at your anchor text then look in the webmaster console: statistics -- what googlebot sees
Good question! Does anyone know if the keywords found in the text (link description) immediately after the anchor text affects ranking?
H-bomb. yes. That is called latent semantic indexing. A fancy way of saying that terms related to the keyword are associated with each other through indexing links to common pages with common keyword occurrance. The outbound (and inbound) links on a page are really important to the anchor text you are talking about. Get a nice link on a PR6 page for dog training with other links about porn and viagra and you get no juice. So, 1) right anchor text 2) right page (common theme / no off topic links) 3) synonyms and related keywords on the page 4) trusted domain = really good link
Google is semantic and uses stemming, so to an extent it also helps related phrases and plural/non-plural versions of phrases. It's a good idea when link building to rotate your phrases, use plural versions and related phrases as uniform anchor text is sure to raise a few flags.
Anchor texts are important.... if u get backlinks with ur keywords as anchortext then it will boost ur SERPs.