Analyzing refferer's traffic productivity

Discussion in 'Traffic Analysis' started by King_Richard, Nov 20, 2005.

  1. #1
    Hello,

    Currently I have a very simple program that tells me in very rough terms how productive a refferer's traffic is.

    For example, I am told that yesterday, 430 hits came in from referrer_A.com. From those 430 hits, there were 350 clicks.

    Then from some other refferrer, referrer_B.com, there came 600 hits, which produced a total of 200 clicks.

    The thing is I need more detailed data. I know that traffic from referrer_A.com appears to be more productive than traffic from referrer_B.com

    However, I need to know where those clicks take place. What type of content each traffic uses (reads articles? downloads .pdfs? listens to audo files?) etc. etc.

    Could you guys recommend me a program that would help me with this? I heard the new google analytics has some good options, would it work for me?

    Thanks
     
    King_Richard, Nov 20, 2005 IP
  2. digitalpoint

    digitalpoint Overlord of no one Staff

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    digitalpoint, Nov 20, 2005 IP