Analytics vs Adwords

Discussion in 'Google AdWords' started by darkdrgn2k, Oct 23, 2009.

  1. #1
    Ok this is odd,

    Addwords shows in one day 14 hits on my keywords
    but Analytics reports 0.

    Any idea.

    I checked back a few days (to exclude the 24-48 hour delay that could be experianced)

    Whats goign on?!?!
     
    darkdrgn2k, Oct 23, 2009 IP
  2. Traffic-Bug

    Traffic-Bug Active Member

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    #2
    I guess the coordination between adwords and analytics is missing? If this kind of things happens how will people believe Google's stats?
     
    Traffic-Bug, Oct 23, 2009 IP
  3. Fletch_123

    Fletch_123 Peon

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    #3
    this has been covered in lots of past posts..adwords and analytics aren't tracking the same metrics..adwords is reporting(and charging on) clicks to your ads, while analytics is reporting on visits, pageviews, etc..You could potentially get multiple clicks reported from Adwords, and only one unique visit(based on clicking the ad multiple times, etc..). Due to this, your going to find a fairly large gap between clicks and visits reported(Ive seen about a 5% or so difference).

    here is some info you can check out in conversion university on the subject-
    http://www.google.com/support/conversionuniversity/
     
    Fletch_123, Oct 26, 2009 IP
  4. darkdrgn2k

    darkdrgn2k Active Member

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    #4
    5% i could understand
    but explain this to me

    In a span of 2 weeks i was charged 130 clicks
    google analytics shows 14

    Thats a bit more then 5% thats more like 90%!!!!
     
    darkdrgn2k, Nov 3, 2009 IP
  5. Fletch_123

    Fletch_123 Peon

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    #5
    have you double checked to make sure the GA codes is on all pertinent pages, and that your adwords ads are auto-tagged?
     
    Fletch_123, Nov 3, 2009 IP
  6. darkdrgn2k

    darkdrgn2k Active Member

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    #6
    GA codes are in my template.

    What do you mean by "auto taged"
     
    darkdrgn2k, Nov 6, 2009 IP
  7. Fletch_123

    Fletch_123 Peon

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    #7
    using GA, you have the option to automatically track your adwords ads(and import cost data) into your Analytics account(without having to come up with a custom tracking url)..basically just click the box that says you want to auto-tag all of your adwords ads, then link your adwords account to your analytics, and your finished.
     
    Fletch_123, Nov 6, 2009 IP
  8. appleranger

    appleranger Peon

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    #8
    Adwords and Analytics count their views differently. Sometimes viewers click on a add or your link multiple times, causing a difference in the amount of views displayed in both accounts.
     
    appleranger, Nov 6, 2009 IP